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Zhejiang Newcastle-Newsweek | Issue 5: The 38th Beijing CIAACE is about to kick off
The Beijing Capital International Convention Center is set to host the CIAACE exhibition as scheduled. As a UFI-certified professional event for the automotive aftermarket and a key national project endorsed by the Ministry of Commerce, CIAACE has, over 30 sessions, become the premier platform for industry players. It's the go-to event for upstream companies to launch new products and expand their business, for dealers to source and find partners, and for terminal stores to grasp trends, learn new technologies, and connect with quality resources. Held twice a year, the exhibition has established a "Spring in Beijing, Autumn in Guangzhou" pattern, with the spring edition fixed in Beijing and the autumn one in Guangzhou.
Exhibition Layout
With a massive scale exceeding 200,000 square meters, the exhibition gathers over 6,900 global brands and showcases more than 100,000 cutting-edge products. Solidifying its status as the "Industry's First Exhibition of the Year," it leverages the leading value and all-dimensional empowerment capabilities of this authoritative platform to inject strong momentum into the high-quality development of China's automotive aftermarket.
Exhibitor Brands in the Automotive Film Industry Chain
Why are film enterprises flocking to the OEM market?
Today's consumers have a surging demand for personalized aesthetics. While traditional painting processes are limited to fixed colors and are prohibitively expensive, film manufacturers offer a vast array of choices—hundreds of colors, including gradients, custom designs, gloss, matte, and various glitter finishes.
Take the Xiaomi SU7 as an example. Although it launched with nine colors, it still couldn't cover every consumer's preference. However, the intervention of film enterprises allows car manufacturers to offer a wider spectrum of color options to consumers without adding the burden of extra painting production lines.
Currently, several film manufacturers, including Wanshun New Material, Nantong Nakada, Jiangsu Aerospace Shanyou, Haian Haochi, and Hubei Prism, have established stable partnerships with OEMs. This trend not only highlights the growing importance of automotive films in the OEM market but also signals that personalized and functional films will become key elements for differentiation in the future automotive landscape.
The Zhejiang Newcastle business team is also mobilizing immediately to actively expand market channels and seek more partners. We look forward to having you on board!
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